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ABOUT US

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3SCOUTZ is both a fully commercial trading company and

 

a living proof-of-concept for what the next generation of social commerce could look like...

We are a dynamic, AI-powered social commerce company.

We operate our own social media channels and marketplace presences to scout, test and trade trendy consumer products – from gadgets and lifestyle items to hybrid hardware+AI concepts.

We connect...

  • Experienced business leadership from FAIRMAR GmbH

  • Young trend scouts who are close to culture, platforms and new formats.

  • AI-powered processes for product discovery, content, and analytics

What works for 3SCOUTZ can then be adapted and scaled for FAIRMAR Commerce Intelligence customers.

Company & Ownership Structure

3SCOUTZ is a German GmbH (i.Gr.) with a clear focus on AI-driven social commerce.

The company is largely owned by FAIRMAR GmbH, an IT consulting company based in Darmstadt.

Within FAIRMAR, 3SCOUTZ is closely linked to the "Commerce Intelligence" business unit, which combines consulting, data and AI expertise.

This structure allows us to:

  • to operate 3SCOUTZ as a focused trading company and

  • To systematically feed insights, playbooks and technology back into FAIRMAR's consulting services for other retail and e-commerce clients.

Navigators and scouts

Our structure is deliberately designed to be hybrid...

  • Navigators – experienced leaders in strategy, analytics, technology, operations and finance.

  • Scouts – young, trend-conscious team members who scout ideas, test content, and are close to platforms and communities.

Together they form a cycle...

  1. Scouting and idea generation

  2. AI-assisted assessment and testing

  3. Scaling only the things that measurably work

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From idea to scaling

  1. Scout & collect
    Trend signals, product ideas and formats from platforms and communities.

  2. Test & learn
    Rapid experiments via social content, affiliate links and marketplace listings.

  3. Decide & scale
    Data-driven decisions on which products, concepts and formats to scale.

  4. Share & reuse
    Insights and frameworks flow into FAIRMAR Commerce Intelligence and client projects.

AI-supported, not AI-only

We use AI where it adds real value: to accelerate scouting, improve decisions, and give people room for creativity and strategy.

Stay focused, move fast, and only scale what works

– data first, ego last, no drama.“

AI as an operating system

We do not see AI as a buzzword or an isolated product.

 

At 3SCOUTZ, AI is integrated into our daily work...

  • Product Scouting – AI-supported trend detection, product research and evaluation.

  • Content Creation – AI-powered scripts, concepts and social media assets for rapid testing.

  • Analytics – AI-based dashboards for real-time performance insights and better decisions.

  • Operations – AI support for listings, pricing, and customer interaction.

By operating 3SCOUTZ as a real trading company, we continuously refine this AI-driven Commerce Intelligence in practice.

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3Scoutz - AI powered Social Commerce - Darmstadt - Germany

Fairmar Group

Fairmar GmbH | Germany H.Q. - Darmstadt - Germany

Fairmar Inc  | U.S.  H.Q. - San Diego, California - United States

 

Cool-Working - Co-Work Darmstadt

Legal Notice

imprint

Data protection

© 2026.3SCOUTZ. All rights reserved.

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